Hi, I’m Krista
Brown, a
Design Strategist and educator specialized in the process of discovery.
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My current practice is focused on discovering and validating opportunities by using mixed methods in research, foresight, strategy, and design. I apply these ambiguous processes to explore tensions between human desires, business needs, and capacity levels to introduce concepts and solutions.
My work also extends to educating and implementing design thinking and innovation practices at an enterprise level across global companies and non-profits. Through my experience, I have both practiced and mentored alike.
Recent Experience
Faculty, School of Design Strategies, Parsons School of Design
Principal Design Strategist
Venture Strategy Director, Research
Innovation Intrapreneruship Lab Program Manager
Design Researcher
Co-Author & Researcher
Methods.
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Human-centered design that focuses on research, ideation, and rapid prototyping.
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A formula used not to predict, but plan for unknowns ahead. It is also a way to ensure futures are equitable. Futures and inclusion are inseparable in my practice.
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Qualitative and quantitative research to tell stories and inform or justify a potential future state.
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A discovery process to build ideas into businesses that have real value in the marketplace.
Brands I’ve worked with
Finra (Financial Industry Regulatory Authority)
Project: Reimagining an auditing and compliance process after a cultural transformation in a non-profit.
Live Nation
Project: Discovering possible revenue streams that go beyond core ways of making money to switch the focus on two end customers.
Fisher-Price
Project: Finding new ways of capitalizing on a research lab that existed as a cost center for over 60 years.
Sumitomo Corporation
Project: Educate and mentor intrapreneurs to help build new products and services that have value in the marketplace across North and South America.
Playground App
Project: Find a unique value proposition for an ai-driven community-building business in its early stages of funding.
NYC Parks
Project: A futures design concept to imagine the healthcare gap in 2030 and how it might switch to favor the financially insecure.
Reach out! As a researcher, I love a good listen.
"The insights and knowledge that was shared were eye-opening, and brought to light some missed opportunities for expanded agency offerings."
— Director of Operations
“I think her greatest asset is her ability to always consider how decisions made in a project will impact the most marginalized voices in our community bringing an anti-oppressive lens to creative work."
— Chairperson
“It was truly genius work for design to be so simple for a complex problem.”
— Educator and Founder